Study Confirms Guilt Drives New Mothers To Overspend

Mothers are spending more than they should on baby products, a new study says.

While more than half of new moms said they were stressed about their financial situation, only 30 percent opted to buy store brand products in lieu of name brand items, according to Kelton Research.

The firm surveyed more than 1,900 new or expectant mothers about their spending habits and worries.

And it seems a lot of their choices are motivated by guilt.

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