Source: TOI on Line
Yes, every time a person, a brand or an institution comes under threat, the world changes. It forces us to think afresh. The classic example is when Pepsi challenged Coke, we all recognised for the first time the amazing elasticity of demand for a fizzy drink. Or when Penthouse challenged Playboy and converted what was till then a niche business into one of the world’s biggest industries. To take a recent example, when Anil and Mukesh fought, it appeared self defeating and long dirges were written about the demise of the great Ambani empire. Two years later, we found just the opposite had happened. The conflict had quadrupled their collective wealth. Similarly, if there is one thing that can resuscitate our moribund politics, it is Anna’s aggressive campaign that has woken up a lazy, corrupt Government to its responsibilities. As indeed it has woken up an equally lazy, corrupt Opposition to its opportunities.