5-Hour Energy has been a gigantic success, creating its own niche of energy drinks that has inspired a plethora of copycats. It now has a dominant 90 percent market share in the energy shot industry, with no serious competitors in sight.

Even mighty Red Bull, the king of the energy drink market, couldn’t unseat it. It admitted defeat and pulled the plug on Red Bull Energy Shots after just two years.

Its meteoric rise is impressive, but what’s most intriguing about 5-Hour Energy is the man behind it.
Read more: