By ARAB NEWS
The tourism industry in Malaysia currently ranks as the second foreign exchange earner. As far as the results go, promoting the tourism industry has been one of the country’s success stories. In celebrating Malaysia’s 53 years of nationhood, its tourism industry certainly deserves due recognition for its contributions to the nation in terms of income generation, infrastructure development and job creation.
Despite encountering various obstacles along the way, the tourism industry has remained resilient. It continues to be an important economic activity benefiting various business areas such as hospitality, transportation, retail trade, recreational and leisure facilities. Its resilience is largely attributed to the active participation of both the public and private sectors in undertaking vigorous promotion and marketing, diversifying target markets, as well as improving competitiveness of tourism products and services to sustain interest among visitors to Malaysia.
The Malaysian government recognizes the vital role of the tourism industry as a major contributor to its economy. Over the years, the tourism industry in Malaysia has grown significantly, both in terms of tourist arrivals and economic contribution.
From a mere 5.5 million tourist arrivals in 1998, contributing some RM8.5 billion ($2.7 billion) in tourism receipts, Malaysia successfully attracted 23.65 million tourists in 2009. READ MORE