By Khetam Malkawi, Jordan Times
AMMAN – Tourism authorities have drafted a strategy seeking to almost double revenues from the sector in five years and build on achievements realised under the current plan.
According to a senior official, planners seek to render Jordan “a distinct destination offering a diverse, year-round visitor experience that will enrich the lives of Jordanians and their guests”.
Minister of Tourism and Antiquities Haifa Abu Ghazaleh said on Thursday that the strategy is designed to increase the competitiveness of Jordan’s tourism industry and enhance the visitors’ experience through innovative products and services.
The minister made her remarks during the launch of the 2010-2015 National Tourism Strategy that is designed to continue on the goals set in the 2004-2010 strategy and provide the necessary direction for stakeholders in tourism.
The five-year strategy, according to Abu Ghazaleh, aims at increasing tourism receipts to JD4.2 billion in 2015. Last year, the tourism revenues stood at JD2.4 billion.