National strategy seeks to double tourism revenues

By Khetam Malkawi, Jordan Times

AMMAN – Tourism authorities have drafted a strategy seeking to almost double revenues from the sector in five years and build on achievements realised under the current plan.

According to a senior official, planners seek to render Jordan “a distinct destination offering a diverse, year-round visitor experience that will enrich the lives of Jordanians and their guests”.

Minister of Tourism and Antiquities Haifa Abu Ghazaleh said on Thursday that the strategy is designed to increase the competitiveness of Jordan’s tourism industry and enhance the visitors’ experience through innovative products and services.

The minister made her remarks during the launch of the 2010-2015 National Tourism Strategy that is designed to continue on the goals set in the 2004-2010 strategy and provide the necessary direction for stakeholders in tourism.

The five-year strategy, according to Abu Ghazaleh, aims at increasing tourism receipts to JD4.2 billion in 2015. Last year, the tourism revenues stood at JD2.4 billion.

READ MORE

Categories: Asia, Economics, Jordan

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.