There’s a growing number of fashion brands and multinational companies showcasing women wearing an Islamic headscarf. But, for various reasons, some women from Muslim backgrounds aren’t happy with the trend.
Dolce and Gabbana, H&M, Pepsi, Nike: just a few of the big brands putting women wearing a hijab – a traditional Islamic headscarf – front and centre in advertising campaigns.
The hijab has long been a contentious topic of conversation; feminists, religious conservatives, secularists are some of the online communities that have engaged in passionate debate about what it represents. But this time, online and using social media, it’s some Muslim women who are questioning the use of such images.