why capitalism wants us to stay single or divorced?

Guardian: The long-term relationship, like the job-for-life, is fast being deregulated into short term, temporary arrangements with no promise of commitment, as sociologist Zygmunt Bauman has been warning us for over a decade. It’s hard for two people to be self-employed, with no promise of a stable future, together. Capitalism now wants us to be single.

Being single, has since the 60s been seen as a radical choice, a form of rebellion against bourgeois capitalist conformism. As sociologistJean-Claude Kaufmann says, the shift away from family life to solo lifestyles in the 20th century was part of the “irresistible momentum of individualism”. But this “freedom” looks a lot less glamorous when viewed through the perspective of planned changes in consumerism.

It now makes economic sense to convince the populace to live alone. Singles consume 38% more produce, 42% more packaging, 55% more electricity and 61% more gas per capita than four-person households, according to a study byJianguo Liu of Michigan State University. In the US, never-married single people in the 25-to-34 age bracket, now outnumber married people by 46%, according to the Population Reference Bureau. And divorce is a growth market: one broken family means that two households have to buy two cars, two washing machines, two TVs. The days of the nuclear family as ideal consumption unit are over.

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3 replies

  1. It shows that common people lack in sensibilities in this regard, and fall prey to this constant labour and slavery in disguise of deceiving hope of self reliance, freedom and splendour.
    It reminds me ” a man started running, and soon some more joined him,. It formed a group and gradually the whole at a time everyone was running. But no one knew why? But the first man. He knew he was fooling the others.
    In fact it leads a person to no where. Leads him to loneliness , faithless and frustrated.
    Even the literate portion of people sometime cannot identify this. It is a constant race against the time and convenience. Like a mirage.
    It is said “a man is a social animal”. Of which only “animal” will remain.

  2. It shows that common people lack in sensibilities in this regard, and fall prey to this constant labour and slavery in disguise of deceiving hope of self reliance, freedom and splendour.
    It reminds me ” a man started running, and soon some more joined him. It formed a group and gradually the whole town was running. No one knew why? But the first man. who knew he was fooling the others.
    In fact it leads a person to no where, but to loneliness , faithless and frustrated.
    Even the literate portion of people sometime cannot identify this. It is a constant race against the time and convenience. Like a mirage.
    It is said “a man is a social animal”. Of which only “animal” will remain.

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