Film to pitch US parks to China tourists


Source: China Daily

The US tourism bureau will be releasing a new documentary in China on America’s national parks with the hope that Chinese travelers will visit the natural attractions beyond trips to gateway cities like New York, Los Angeles and Chicago.

The film, National Parks Adventure, will premiere in New York on Feb 12 before it is shown around the globe. There is no specific release date, but Brand USA said it will come out sometime this spring at theaters in Beijing, Shanghai, Guangzhou, Hong Kong and Taiwan.

Theaters will show the movie in IMAX 3D and 2D format, and it will stay in theaters from three months to a year.

National Parks Adventure will be shown at the American Museum of Natural History until Sept 1. It was produced by Brand USA and sponsored by online travel company Expedia and auto manufacturer Subaru of America. The film was directed by Greg MacGillivray.

“China is our most important emerging market for all the reasons that we all know, and so it was absolutely part of our plan” to release the movie in China, said Tom Garzilli, senior vice-president of global partnerships at Brand USA, the US tourism bureau established in 2011 by the Travel Promotion Act to market and promote the US as a destination.

“For people who have never been to the US, they know the US maybe from the few icons – from New York or Las Vegas or Orlando because of Disney – and this is another way to tell that story and to introduce the country to people who don’t really know the US,” he told China Daily after the film was screened for the media.

The documentary showcases more than 30 national parks and follows an American mountaineer as he explores some of the country’s most famous parks. Actor Robert Redford narrates the film.

Brand USA wants to take advantage of the extension of tourist visas between the US and China from one year to 10 years, which gives the visitors more time to explore different parts of the country.

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