The bruised and beaten faces of these beautiful Hindu goddesses have an important point to make — that despite the reverence for women that is a part of Hinduism, India’s most populous religion, the country has become extremely unsafe for its female citizens.
Ad agency Taproot’s arresting campaign tackles the problem of domestic violence and sex trafficking to benefit Save Our Sisters, an initiative of Save the Children India which seeks to prevent sexual exploitation.
The campaign declares, “Pray that we never see this day. Today, more than 68% of women in India are victims of domestic violence. Tomorrow, it seems like no woman shall be spared. Not even the ones we pray to.”