Baby boomers expected to spend in pursuit of youth

The Associated Press

NEW YORK — Baby boomers heading into what used to be called retirement age are providing a 70 million-member strong market for legions of companies, entrepreneurs and cosmetic surgeons eager to capitalize on their “forever young” mindset, whether it’s through wrinkle creams, face-lifts or workout regimens.


It adds up to potential bonanza. The market research firm Global Industry Analysts projects that a boomer-fueled consumer base, “seeking to keep the dreaded signs of aging at bay,” will push the U.S. market for anti-aging products from about $80 billion now to more than $114 billion by 2015.

The boomers, who grew up in a culture glamorizing youth, face an array of choices as to whether and how to be a part of that market.

Anti-aging enthusiasts contend that life spans can be prolonged through interventions such as hormone replacement therapy and dietary supplements. Critics, including much of the medical establishment, say many anti-aging interventions are ineffective or harmful.

“Our culture places great value on staying young, but aging is normal,” the institute says. “Despite claims about pills or treatments that lead to endless youth, no treatments have been proven to slow or reverse the aging process.”

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2 replies

  1. This is an unspoken dilemma!

    When seniors are in to such pursuits to hold on to their positions for longer, the younger skilled workers have fewer vacancies available to them. Traditional youth professions like tourism, advertising, show business, media (notice the elderly wrinkled neck newsreaders) and sales are also taken over by seniors. Malls and restaurants play music from 1950-60s. Ads show seniors in swim suits.

    Younger generations just ponder where should they go? Who is grabbing their time?
    Who should remind these seniors that there is another world too and that also needs some preparation- right in this life!

  2. Well, a view from a ‘baby boomer’: Part of my pension is in US$. When I started to pay into the pension fund the exchange rate between my ‘home currency’ the Swiss Franc and the dollar it was one dollar = 1.78 Swiss Francs. Now it is 0.75! The pension fund from my previous employment is invested in shares. Down now on the average of 25%. (I did not look again, did not want to get another shock).

    Therefore, yes, I am still taking a younger person’s job. (although not so many of the younger persons are keen to take what I get: Baghdad up to now and probably Benghazi in the near future…).

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