In the annual battle for the best Christmas TV advert from British retailers, Tesco has, on the face of it, done a stand-out job. In its minute-long advert, we see 14 families celebrating Christmas. On first view, you have to hand it to Tesco for representing Britain in all its wonderful diversity.
In one scene, three Muslim women and a young child embrace each other in a tinsel-decorated house with a wreath hanging on the front door. Viewers who have taken to social media saying they are boycotting Tesco for including Muslims in a Christmas TV advert are showing their ignorance. You see, many Muslims – myself included – will spend time with our families, eating and watching movies on Christmas Day. In this way, we’re no different to most families in Britain for whom Christmas has no religious significance whatsoever.
So I’d understand you thinking that Tesco has done a good thing to represent Muslims. But pay attention to the core messaging of the ad, which begins with the words “turkey, every which way” and ends with “However you do Christmas, we’ve got a turkey for you. Everyone’s welcome at Tesco.”