Cadbury’s ‘War on Easter’ Brings Out the Inner Churchill in Theresa May
Cadbury defends Creme Eggs recipe change. File photo dated 12/01/15 of a box of five Cadbury’s Creme Eggs, as the maker has defended the controversial change of recipe to the seasonal favourite after its Easter lines lost millions in sales last year. Issue date: Tuesday January 12, 2016. Research by analysts IRI for trade magazine The Grocer found that the brand’s best-selling Easter lines lost more than £10 million in sales in 2015, narrowing its market share from 42% to 40%. See PA story CONSUMER Egg. Photo credit should read: Anthony Devlin/PA Wire URN:25221160
By Dan Stewart
At last, Britain’s Prime Minister is really angry about something.
No, not Scotland’s renewed bid for independence. Not even the E.U.’s apparent attempt to use Gibraltar as a bargaining chip in forthcoming Brexit talks.
Instead, Theresa May has registered her fury at the war on Easter.
Did you know there was a war on Easter? Because there is — as I write, fluffy bunnies across Britain are digging trenches and sharpening adorable little bayonets.