Source: The New York Times
New York Life, the nation’s third-largest life insurance company, opened in Manhattan’s financial district in the spring of 1845. The firm possessed a prime address — 58 Wall Street — and a board of trustees populated by some of the city’s wealthiest merchants, bankers and railroad magnates.
Sales were sluggish that year. So the company looked south.
There, in Richmond, Va., an enterprising New York Life agent sold more than 30 policies in a single day in February 1846. Soon, advertisements began appearing in newspapers from Wilmington, N.C., to Louisville as the New York-based company encouraged Southerners to buy insurance to protect their most precious commodity: their slaves.
Alive, slaves were among a white man’s most prized assets. Dead, they were considered virtually worthless. Life insurance changed that calculus, allowing slave owners to recoup three-quarters of a slave’s value in the event of an untimely death.
Categories: America, American History, The Muslim Times, USA