Global Post: LONDON, UK — There are no “selfies.” No late-night rants or public feuds with foreign royal figures. No pictures of corgis with “LOL!!!” captions.

But with nearly a half-million followers,The British Monarchy — the queen’s official Twitter account — is one of a steadily increasing number of official social media channels shaping the royals’ public image.

When the queen was crowned in 1953, lawmakers in the House of Commons argued about whether or not it was appropriate to subject so august an event to something as plebian as television cameras.

Today, virtually no public appearance by the monarch or her progeny goes undocumented by the royal public relations machine, a tight-lipped group tasked with conveying the regal touch through tools designed for the masses.

The name- and gender-neutral @BritishMonarchy handle can be passed along to future rulers as easily as the crown itself. It covers the official engagements of the queen, her husband Prince Philip and their four children.

It’s not to be confused with Elizabeth Windsor, a popular parody account in which a sardonic and hard-drinking monarch serves up dry witticisms to more than a million followers.

“Off to the BBC shortly. Be interesting to see if there’s anyone there who hasn’t yet been arrested,” the fictional queen tweeted Friday, as the real queen toured the new London broadcasting center.

A separate account, @ClarenceHouse, tweets on behalf of Prince Charles, his wife Camilla, Prince William, Kate Middleton, and Prince Harry.