By Rand Dalgamouni, Jordan Times

AMMAN – Hama Hinnawi found her calling when she entered the fashion world for a cause.

The 32-year-old business administration graduate, who has worked as a consultant at several local companies, said she chose a career in fashion design to rekindle her ties to her heritage and help preserve and reinvigorate it.

Hinnawi “has always had a passion for traditional embroidery” from Palestine and Jordan, so she tries to include an element of heritage in her clothing.

“Whenever I wear something I have worked on, people say they like it and ask me to make them one,” she told The Jordan Times in a recent interview.

“So I thought to myself, why shouldn’t I work on designing clothes that are trendy, but close to our oriental heritage at the same time?”

Hinnawi took a leap of faith and decided to try her hand at fashion design. read more