Historic Reception Held to Mark 25th Anniversary of MTA International in London

MTA1Head of Ahmadiyya Muslim Community says MTA a fulfilment of the revelation that ‘I shall cause they message to reach the corners of the earth’

On 15 May 2017, the Ahmadiyya Muslim Community held a special reception to mark the 25th Anniversary of its 24-hour, global and multi-lingual television station, Muslim Television Ahmadiyya International (MTA)

The historic event was graced by the presence of the World Head and Fifth Khalifa (Caliph) of the Ahmadiyya Muslim Community, His Holiness Hazrat Mirza Masroor Ahmad.

His Holiness delivered a special address to mark the occasion, in which he spoke of how the establishment and continued advancement of MTA International was a fulfilment of the divine revelation received by the Founder of the Ahmadiyya Muslim Community, His Holiness, Hazrat Mirza Ghulam Ahmad (peace be upon him) that ‘I shall cause thy message to reach the corners of the earth’.

Prior to the keynote address, a report was delivered by Mr. Munir-ud-din Shams, the Managing Director of MTA International, in which he outlined the history of MTA and paid tribute to those who had advanced its cause, both past and present.

Subsequently, the audience, comprising senior representatives of MTA Studios from around the world, as well as central MTA staff members, viewed a short documentary exhibiting some of MTA’s most noteworthy and historic moments.

Thereafter, the Head of the Ahmadiyya Muslim Community, Hazrat Mirza Masroor Ahmad delivered the keynote address. His Holiness noted that since its inception, MTA had progressed “leaps and bounds” and was now broadcasting several different channels and had established dozens of studios globally. His Holiness said that the success of the channel was due to the blessings and favours of God Almighty.

His Holiness spoke of how MTA’s content was distinct to all other broadcasters and was a means of spreading a message of ‘peace’ and ‘morality’.

Hazrat Mirza Masroor Ahmad said:

MTA’s content is completely distinct to all other broadcasters, as our programmes are those that impart only teachings of morality and piety and are a means of spiritually enriching the viewers. They are free from all forms of immorality, indecency and impropriety.

Reflecting upon the humble origins of the channel, His Holiness said that initially MTA broadcast only the weekly Friday Sermon. After some time, it started a daily service, before progressing to a multi-lingual international channel, broadcasting 24 hours a day worldwide.

His Holiness said that where there was previously just one MTA channel, now there were several, including MTA2 (established in 2004) covering European languages and regions, MTA Al-Arabiya (established in 2007) broadcasting to the Arab world and MTA Africa (established in 2016) broadcasting to the African Continent.

His Holiness paid particular tribute to the pioneer workers and volunteers who had served MTA from the start. He noted how many had no knowledge at all of broadcast technology and had “learnt on the job” due to their “sincerity and devotion”.

In contrast to other TV channels, His Holiness emphasised that MTA had always run its large-scale operations without any commercial revenue or state funding. His Holiness said this was only possible due to the Help of God Almighty.

Hazrat Mirza Masroor Ahmad said:

The Ahmadiyya Muslim Community’s financial resources are very limited, and so in worldly terms it is virtually impossible for us to run a dedicated global television channel like MTA, as the costs are so prohibitive. For example, merely the cost of broadcasting via satellite runs to several millions of pounds each year. Yet, Allah the Almighty has immensely blessed our resources so that we are not only able to bear this huge cost, but have also been able to establish high quality MTA studios in many different countries.

His Holiness said that a key factor in keeping costs down was the spirit of volunteerism entrenched in MTA from the very start. He said that in all countries, men, women and children were volunteering countless hours in the service of MTA.

Hazrat Mirza Masroor Ahmad said:

I am very pleased to see that the spirit of volunteerism in MTA continues to increase, and due to the many hours they put in, the Community is making huge savings. Whilst it costs a lot of money to purchase equipment or to build studios, the fact that we have volunteers ensures that our expenditure is kept to a bare minimum in comparison to other television channels.

His Holiness highlighted that according to the prophecies of the Holy Prophet Muhammad (peace be upon him), the spread of Islam was to “reach its climax” during era of the Promised Messiah (peace be upon him) and that Ahmadi Muslims were “seeing this with their own eyes.”

His Holiness said that he received letters from many people around the world, in which people wrote that they had come across MTA entirely by chance and found it to have a ‘magnetic effect’ and they came to learn for the first time the true teachings of Islam.

Hazrat Mirza Masroor Ahmad said:

Today, there are parts of the world where neither our Missionaries, nor any other Ahmadis have reached, yet through MTA the true teachings of Islam have most certainly arrived and are having a profound effect upon the local people… Alhamdolillah, many such people have come to accept Ahmadiyyat and entered the fold of the Promised Messiah (peace be upon him).

Whilst praising those who had contributed to MTA throughout its existence, His Holiness said that the real secret to its success was the continued help and support of God Almighty.

Hazrat Mirza Masroor Ahmad continued:

We must march forward with a spirit of determination, sincerity and devotion and understand that it is our personal responsibility to bring mankind closer to its Creator and to inform the world about the need to fulfil one another’s rights.

The event concluded with a silent prayer led by His Holiness.


Suggested Reading

Two Hundred Verses about Compassionate Living in the Quran

Forty Hadiths or Sayings of the Prophet Muhammad about Compassionate Living

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