LeanIn.org and Getty Aim to Change Women’s Portrayal in Stock Photos

The NewYork Times: by Claire Cain Miller —

SAN FRANCISCO — There is the businesswoman, wearing a suit and glasses and holding a briefcase. There is the mother, smiling as she pours milk into her children’s cereal bowls at the breakfast table. There is the multitasker, holding a laptop in one hand and a baby in the other.

These stock images are familiar to anyone who has seen an advertisement or flipped through a magazine or brochure illustrating working women and families. And their ubiquity is hurting girls and women by feeding into old-fashioned stereotypes, says Sheryl Sandberg, the Facebook executive who has become an advocate for women achieving leadership roles.

To try to remedy the problem, Ms. Sandberg’s nonprofit organization,LeanIn.org, is to announce on Monday a partnership with Getty Images, one of the biggest providers of stock photography, to offer a special collection of images that it says represent women and families in more empowering ways.

“When we see images of women and girls and men, they often fall into the stereotypes that we’re trying to overcome, and you can’t be what you can’t see,” Ms. Sandberg said in an interview.

More:   http://mobile.nytimes.com/2014/02/10/business/leaninorg-and-getty-aim-to-change-womens-portrayal-in-stock-photos.html?_r=0&referrer=

Categories: Americas, Media, Women

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