Letting out shrill cries, several young women in a Montreal taekwondo class kicked their way through the exercises, not a hair out of place as they were demurely covered by a sports hijab.
Their religion prohibits these female athletes from showing off their firm physiques, or their hair. Yet Western society also frowns on the wearing of traditional Muslim headscarves in sports competitions.
So Iranian-born Canadian designer Elham Seyed Javad came up with an idea to marry the two worlds and allow young girls and women to take part in physical activities while also adhering to strict Islamic rules.
And the order books for the 27-year-old’s start-up are fast filling up with calls for her head coverings arriving from around the world including Japan, Germany and Australia.