Source: The Guardian
Campaign plans to put up dozens of billboards across capital cities with surplus funding going to Indigenous organisations
A crowdfunding campaign has raised more than $130,000 to get a photograph of two young girls wearing hijabs at an Australia Day event on billboards across the country, and surplus funds will now go to Indigenous organisations.
Last week the photograph of the two girls – taken at the Docklands celebration last year – was removed from a Melbourne freeway billboard after the billboard company allegedly received threats. The image of the two young girls – one of a series of photographs advertising a nearby Australia Day event – had been posted to a far right group’s social media page and prompted hundreds of bigoted comments and complaints, many directed at the girls.
In response, a crowdfunding campaign by the Campaign Edge advertising agency called for the girls’ photograph to be reprinted on posters and in an Australia Day campaign. After more than $120,000 was donated in 24 hours, the campaign expanded, proposing to erect dozens of billboards across Australian capital cities.