The advertising guru harnessing Europe’s immigration fears


The advertising guru harnessing Europe’s immigration fears

By Guy Chazan
A controversial poster from the Swiss People's Party's successful anti-minaret campaign in 2009 (Keystone)
A controversial poster from the Swiss People’s Party’s successful anti-minaret campaign in 2009


Swarms of black minarets bristle like missiles over a Swiss flag, next to a woman in a black burka. Black sheep, black ravens and black and brown hands grab Swiss passports.

This is the visceral world of Alexander Segert, the advertising guru of Europe’s new right.

It is a world of controversial images that provoke howls of outrage from across the political spectrum. One campaign, which depicted leftwingers as red rats stealing coins from a distraught-looking animated purse, was likened to Nazi propaganda.

In a rare interview in Zurich, Mr Segert dismisses the comparison. “When your opponent hasn’t any good arguments, they always wheel out the accusation of fascism,” he says. “It just shows how helpless they are.”

Head of the Swiss ad agency, Goal AG, Mr Segert has for years designed campaigns for the ultra-conservative Swiss People’s Party (SVP), as well as the rightwing populist Austrian Freedom Party (FPÖ). Now he’s branching out, selling his provocative brand of political PR in a much bigger market – Germany.

He is doing so at a pivotal moment in modern German history, with Angela Merkel facing an unprecedented challenge from the upstart, anti-immigration Alternative for Germany as she seeks a fourth term as chancellor in elections next year.

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1 reply

  1. German society is extremely tolerant, because it would bleed to death with out constant flow of immigrants. There will never be an end to immigration in all western countries. Many of these migrants came to plug acute skills shortages. Employers seem to want employees who are highly skilled and ready to go straight in at the deep end. Far more companies should provide good quality apprenticeships. More and more I see ads for jobs saying ‘must be able to work on own initiative’….to me that says…’we cant be bothered to train’” Who will pay our pensions if we don’t have more immigration? West cannot sustain an ageing population if we do not have a significant number of young foreigners coming in to work. If we limit immigration the only logical policy implementation beyond that is euthanasia, without immigration the country will collapse in 10 years. Europe is dying its natural death. It needs more and more immigrants to keep their societies alive. Without migration, European societies and economies would bleed to death.

    Without immigrants and the surplus of immigrant workers, their economy would simply collapse because of low birth rate. Europe is aging fast. Immigrants or not. I am not saying all migrants but those whose countries are unsafe as a direct result of UK war policy illegal policy, destabilising lands, destroying infrastructure people’s lives yes they have a right to compensation, if that means coming to Britain then why not its called taking responsibility for you governments actions .Just as Germany had to after the war… reparations and compensation to the Jews. I do not blame these people for wanting a better life. If I had been unfortunate to be born in one of those terrible places with no opportunities or potential for advancement I would probably do the same as them. The west makes the mess and then when people want to escape hell they tell all these poor lost souls to bugger off, disgusting. These people just want to have a better life and England can offer them that. They are going to be productive citizens in your country. These people are flying corrupted countries and wants a better life, they need help,I’m not saying they should come just to Uk the rest of Europe should take some of them so they can work and better their life’s as their own country have let them down,we are all humans and should help each other,,

    An immigrants is an immigrant. He is neither legal nor illegal. Stop treating foreigners like garbage and they will stop ruining your precious country. Why did you let them in in the first place if you didn’t want them here? They left everything in their countries because of your promises. Are you so anxious to please that you can’t say “no”? I would love to see you go to a foreign land where you don’t have any friends, you don’t even know anyone and you don’t speak the language, and start from scratch. I would just LOVE to watch you do that. Let them integrate and stop segregating them. What I want is people being nice to each other. I don’t care about race.

    British society must learn to respect and tolerate those who are different. God has created diverse human beings to live in this tiny global village of one family. Creation by its very nature is diverse with different species, different communities, different cultures and languages. These differences represent the beauty and wonder but diversity is sometimes not fully appreciated, resulting in all sorts of clashes. The British society and Establishment must learn to respect and accommodate others, as if in a family. A report by the Institute for Community Cohesion found that native parents were deserting some schools after finding their children outnumbered by pupils from ethnic minorities. Schools in parts of England are becoming increasingly segregated. The study focused on 13 local authorities. Many of the schools and colleges are segregated and this was generally worsening over recent years. This is RACISM because British society is the home of institutional racism. A study by Bristol University reveals that a high level of racial segregation in Oldham schools and tension between communities resulted in recent riots in 2001. The solution is that those schools where Muslim children are majority may be designated as Muslim community schools. The native parents do not want their children to be educated along with migrant children. As soon as they find that the number of other children is on the increase, they remove their children to those schools where native children are in majority.

    Muslim community in all western countries need Masajid, state funded Muslim schools , Halal meat and Muslim cemeteries. West must learn to respect and tolerate those who are different. Don’t these hypocrites idiots know what their ancestors did to Native American Indians they slaughtered 150 millions of Native American Indians! and also do they know that Great Britain invaded 80% countries around the world? They should call them terrorist first and as well call their ancestors terrorist! British did the same to Native American Indians and sadly they still treat Native American Indians badly! So Americans Indians know how you Muslims feel! They stolen Indian land and killed 150 millions of Indians the British did! They were forced to go to the white man’s school and learn the language, culture and faith of the white man. Inspite of that, they are still the under dogs of the American society.

    Most of Brits do not want immigration on this scale. That is shown by every poll. But at the same time they want someone to serve them in a bar and clean their hospitals and make cheap clothes. They want someone to drive them across town. Birth rate is declining and old population is on the rise. Migration is on the rise. Mass immigration has caused problems, but it is the fault of the politicians. In education, migrant communities should have their own state funded schools with their own teachers so that native teachers could concentrate on their own children. It is never too late to set up schools for different communities. Muslim community suffer more than others in the field of education.

    Here’s a new idea – get the f**k out of every Muslim country, stop killing Muslims with your bombs, soldiers, funding and discriminatory policy and let the Muslims sort out their own affairs without Western interference. Then the flow of refugees will stop… Terrorism and fight for freedom has always been there too. Unfair to single out Muslims. Germany, we Muslims will not forgive you for selling nuclear weapon submarines to Israel and giving that racist country a second nuclear strike capability. If you like Jews so much, give a piece of your own country to them as a homeland. The more Muslim countries are attacked, the more you can expect more asylum seekers to come to white countries. You only have yourself to blame.

    The crusades, colonisation of every brown and black people, slavery, the holocaust, making indigenous populations disappear ( USA CANADA AUSTRALIA NEW ZEALAND), the small box genocide on native Indian in north America. Tasmania is Australia has no native population because they were wiped out 200 years ago. 1 million people died in Iraq since 1990(yeah you liberated us from saddam) 500 thousand in Afghanistan dead since 2001 stealing resource from colonies( east India company any one and many more). I gosh I could remember the whole list. Such nice white Christian people eh.

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