By Mohammad Ghazal

AMMAN – CEOs and senior executives from several private sector companies will mop floors and serve food to people at restaurants in Amman for a day as part of a campaign to start at the end of this month.

The Mish 3aib (It is no shame) campaign seeks to encourage young Jordanians not to be ashamed of taking jobs that are deemed by some as “less important or inferior”, according to Kamel Al Asmar, co-founder of Nakhweh.com, a website that encourages volunteerism.

“The campaign seeks to set a role model for young Jordanians who refrain from working as waiters and cleaners in restaurants and in other jobs. The CEOs and executives taking part in the campaign want to stress that there is no shame in any profession,” Asmar told The Jordan Times earlier this week.

He said a group of entrepreneurs, private sector companies and young Jordanians are conducting the campaign, under which each CEO or executive will work for a whole day in one of the capital’s restaurants, cleaning tables, wiping floors and taking orders as well.

Asmar noted that the participants are “well known figures in the Jordanian community” Read more