Zainab Salman’s new campaign Pyaare Baba is a tribute to fathers who ‘raised beautiful, strong daughters’

Epigraph:

Anas (May Allah be pleased with him) reported: The Prophet (pbuh) said, “Whoever supports two girls till they attain maturity, he and I will come on the Day of Resurrection (close to each other) like this –The Messenger of Allah joined his fingers to illustrate closeness.” (Muslim)

Designer Zainab Salman is using her art form to tell her father things she hasn’t been able to say to him her whole life but his may not be the only heart she touches.

A tribute to all fathers who’ve raised strong daughters, the campaign aims to connect with the designer’s community, encourage growth by sharing something very close to her heart and shake the status quo in fashion.

“My dad never said much. I don’t recall a time when I could say ‘I love you’ to him because it was always a very formal relationship. Through this campaign [Pyaare Baba] that I have addressed to him, I want to say all those things to him that I could never say,” she captioned the post.

“There is a sense of grief yet a sigh of relief for finally I could express my love for him in words and in my work Pyaare Baba — it’s what I’ve been meaning to say all my life,” she added.

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Zainab Salman’s new campaign Pyaare Baba is a tribute to fathers who ‘raised beautiful, strong daughters’

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