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Bulletproof offer high performance food, drink & supplements. They’re on a mission to help people to perform better, think faster, and live better by using tech, ancient knowledge, research and science. Bulletproof are environmentally conscious and sell their ethically sourced products online in order to build a sustainable future in the fitness and health industry—all through Shopify Plus. Read about their migration from Magento .



World-famous toy retailer, Hasbro, chose Shopify Plus to power their DTC channel through a new e-commerce space, Hasbro Pulse. And the brand’s fans seem just as excited about the site as they are their toys! Get the details of this Shopify Plus project .



The Economist online offers an authoritative insight and opinions on international news, politics, business, finance, science and technology. The e-commerce store stocks a range of Economist printed and audio books, as well as a range of office stationary and diaries.



The 150 year old food giant’s first direct-to-consumer offering, powered by Shopify Plus.



Fragrance and beauty brand, Crabtree & Evelyn, were struggling to justify the high platform overheads and clunky ways of SFCC. With an e-commerce migration which focused largely on international, through Shopify Plus, they now breath beauty around the world. Learn more about how Crabtree & Evelyn replatformed.



Sunday Somewhere are a premium eyewear brand with a severe case of Wanderlust. Developed by Dave Allison in late 2010, the brand has since taken off around the globe due to great consumer reflection to the label’s focus to detail, quality, simplicity and originality.



Penguin Books are a brand long rooted in British publishing history, bringing literature and joy to many generations. Founded in 1935, it is one of the largest English-language publishers and is part of the “Big Five” international publishing houses.


Inspired by youth nostalgia, teenage rebellion and a spirit of non-conformity, Lazy Oaf create irreverent streetwear collections and retail online through Shopify Plus.

9. BBC

The public service broadcaster’s branded merch store pulled the plug on M1 in a switch to the world’s smoothest, most flexible platform: Shopify Plus. Get the details on this replatforming project.


Red Bull is the highest-selling energy drink in the world, and the product is marketed through advertising, events, sports team ownerships, celebrity endorsements, and music, through its record label Red Bull Records. Their online store stocks official Red Bull related products, such as hats, t-shirts, backpacks, jackets and more.

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9 replies

  1. Since its foundation in 2004, Shopify has established itself as the world’s ecommerce platform of choice. It provides start-ups and enterprise businesses alike with a solution to simplify the process of running an online store of any size.

    We’ve picked some of the biggest brands with a Shopify store. From household names and charities to some of the world’s hottest musicians, you might be surprised to see who’s using Shopify as their platform of choice.


  2. Today we’d like to introduce you to 50+ outstanding Shopify stores. These businesses serve as great inspiration for all entrepreneurs who are looking to start their own online store.

    Take a stroll down their digital isles and note what these stores are getting right: company logos, beautiful product photography, great visual branding, clearly defined navigational elements, simple user-friendly layout and convincing call-to-action buttons.


  3. In early April, as British consumers struggled to buy pantry staples amid the pandemic, Heinz decided to open its first-ever online store. Within days, the 151-year-old food brand had a website selling an assortment of beans, pasta hoops, and tomato soup for home delivery across the U.K. The virtual shop did so well that Heinz quickly expanded to offer its trademark condiments and baby food.

    Behind the speedy e-commerce pivot was Shopify Inc., a Canadian company that’s remained mostly invisible to consumers but has become the platform of choice for businesses seeking to get online quickly and cheaply. A monthly fee starting at $29 buys a virtual shop and all that’s needed to run it, including the e-tools required to manage such things as payments, inventory levels, and shipping.


  4. Bellini’s note follows the recent announcement of Facebook Shops, a new service to help small businesses build out digital storefronts on Facebook and Instagram.

    “We note that Facebook has significant exposure to small business, as its top 100 advertisers contribute less than 20% of its ad revenue,” Bellini writes in a research note. “The company has 160 million businesses on its platform of which 8 million are currently advertising customers.” She argues that Facebook Shops and Facebook Checkout, the company’s e-commerce transactions platform, together will likely increase both the number of advertisers and spending per advertiser.


  5. Economists at Spain’s central bank say online purchases as a percentage of total sales rose to 22%, from 15%, during the country’s confinement.

    Caro Márquez says he never considered using his fish market’s rudimentary online auction because he thought it would undermine what made him good at his job: talking in person with fishermen about the day’s catch and sizing up the shrimp and langoustines with his own eyes.

    Alonso Abreu, manager of the fish market in Ayamonte, says that’s a common attitude among his clients and part of the reason he was never able to make inroads with the online auction before the coronavirus. “The world of fish markets is very traditional. It’s passed down from father to son in a lot of cases,” he says. “It’s really difficult to break with the system and put new technologies in place.”

    Businesses that have added e-commerce capabilities may draw a more youthful clientele and become better able to weather the recession. The cumulative effect of these investments may, in time, nudge up productivity growth, which has been sluggish across much of Europe.

    Manel Rodríguez, who helps manage more than a dozen municipal food markets in Barcelona, says he’d been warning vendors before the coronavirus crisis that they risked losing a generation of younger shoppers if they didn’t set up e-commerce platforms.

    When the pandemic hit, the four markets that already had been selling online saw an average 15% increase in total sales compared with a year earlier, thanks to a big boost in online purchases, in part from younger families who had previously shopped at supermarkets or dined out regularly.


  6. Many investors remain skeptical the stock market’s powerful ascent can continue and are maintaining their cautious stances, a sign of lingering unease that could challenge the rally in the weeks ahead.

    Some of these doubters have been bruised by the S&P 500’s 18% climb this quarter and are perplexed by what they deem a seismic disconnect between the battered economy and roaring financial markets. Hopes for a swift economic recovery following coronavirus lockdowns and historic stimulus measures by the world’s central banks have lifted stocks, pushing the technology-laden Nasdaq Composite to a record last week.

    Yet cynics say there are plenty of reasons to remain cautious. These include projections for a bumpy economic recovery, setbacks to developing a coronavirus vaccine and uncertainty surrounding November’s presidential and congressional elections. Those concerns dragged down markets last week, a rare slide in what has been a weekslong surge.

    In recent weeks, prominent investors including billionaire Jeffrey Gundlach of DoubleLine Capital LP and Scott Minerd, the global chief investment officer for Guggenheim Partners LLC, have publicly called stocks overvalued, only for them to continue ripping higher. Famed money manager Jeremy Grantham wrote in a recent letter to investors that “the current market seems lost in one-sided optimism.” The Boston investment firm he co-founded, Grantham, Mayo, Van Otterloo & Co., said in the letter that it lowered its stockholdings in its flagship benchmark free-allocation strategy.


  7. China’s two biggest e-commerce giants Alibaba and JD.com handled $136.51 billion of sales through their platforms during one of the country’s biggest shopping events.

    Known as 618 because it falls on June 18, the festival was being closely watched for signs about the health of the consumer in the world’s second-largest economy, as it looks to recover from the coronavirus pandemic.

    JD.com said transaction volume totaled 269.2 billion yuan ($37.99 billion). This figure is the total value of all orders for products and services placed on the company’s online platform, regardless of whether the goods are sold, delivered or returned. That was more than the 201.5 billion yuan in transaction volume last year.

    Meanwhile, Alibaba said gross merchandise value or GMV stood at 698.2 billion yuan ($98.52 billion). GMV is a figure that shows sales across the e-commerce giant’s shopping platforms.


  8. The AI powered app for buying clothes online

    Buying clothes online has always been problematic because you can’t see them for real or try them on.

    But one platform has taken things to a whole new level, making you the model. The artificial intelligence powered app Zeekit aims to give you a real life experience of trying on clothes.

    BBC Click’s Lara Lewington put the app to the test buying a new dress. When it arrives in the post will it match expectations and will it fit?


  9. It’s no shock that amid the ongoing pandemic, retailers are seeing e-commerce sales surge. But even so, the numbers are eye-popping.

    Walmart reported blowout Q2 earnings on Tuesday, led by a 97% surge in online sales. That comes after Walmart’s online sales rose 74% in Q1. The chain, which was criticized years ago for being too slow to beef up its online presence, has been on an e-commerce hot streak since before the pandemic and is now a formidable online sales foe to Amazon, which saw its net sales rise 40% in Q2.

    The stay-at-home era has served as a tide to lift many e-commerce boats: Target reported a huge Q2 earnings beat on Wednesday, with its online sales up 195%. That’s after a stellar first quarter when Target saw its online sales spike 141%, and said that in April alone, online sales were up an astonishing 282%.

    Even Etsy (ETSY), which due to its size is rarely compared to giants like Amazon (AMZN), Walmart (WMT), and Target (TGT), saw its Q2 sales (which are entirely online) rise 137%, driven by mask purchasing, which comprised 14% of all sales in the quarter.

    Overall, U.S. e-commerce grew 44.5% in Q2, the biggest quarterly growth in more than 20 years.

    That e-commerce surge stands in brutally sharp contrast to the headlines in brick-and-mortar: bankruptcy filings galore, including Lord & Taylor, Men’s Wearhouse parent Tailored Brands, Ann Taylor and Lane Bryant parent Ascena Retail, Lucky Brand Jeans, and The Paper Store, all in the past two months.


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