What makes soda so addictive?

Soda being poured into glass with ice

Soda being poured into glass with ice

Source: CNN
By Lisa Drayer, CNN

(CNN) Slashing soft drinks from your diet is a quick way to improve your health and lose weight — that much you probably already know.

 

But actually giving up your soda habit isn’t always an easy task. While some people can function just fine without soft drinks, others find they need their fix starting at breakfast.
And we’re not only talking about the sugary kind. For some, a daily soda ritual includes chugging multiple cans of artificially sweetened beverages, which aren’t much better.
So what is it about soda — both regular and diet — that makes it so addictive?
According to Gary Wenk, director of neuroscience undergraduate programs at the Ohio State University and author of “Your Brain on Food,” it’s all in the beverage’s design. Your favorite brand of soft drink is engineered with just the right amount of sweetener, caffeine and carbonation to make you continuously want to grab and gulp.

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