Brand is called Al-Sadiq, meaning truthful, and will start selling in May or June
It will appear in 20 stores in communities with high Muslim populations
The brand has been certified by the Islamic Council of Queensland

By Charlie Moore For Daily Mail Australia

Woolworths will become the first supermarket to make and sell its own brand of halal food due to Australia’s growing Muslim population.

The range will be called Al-Sadiq, which means truthful in Arabic, and will start selling in May or June.
It will appear in 20 stores in communities with high Muslim populations such as Bankstown, western Sydney where one third of people are halal eaters.

more:

https://www.dailymail.co.uk/news/article-6609227/Woolworths-supermarket-make-brand-halal-food-growing-Muslim-population.html