Local Muslims say retailers can help bring Ramadan into the mainstream

Source: Houston Chronicle

By Ileana Najarro

Children’s Ramadan books were stacked on Asma Malik’s dining table, soon to be wrapped and placed in a gift basket. Colorful lights bought during an after-Christmas sale framed a paper plate scissored into the shape of a crescent moon. A similarly handmade message etched in gold on a wall heralded the coming season

“It’s Ramadan time!!!”

As the sacred, monthlong tradition begins this week for the world’s estimated 1 billion Muslims — and upward of 60,000 across the Houston area — a growing number of Americans who practice Islam are decorating their homes by repurposing items purchased at craft stores and Christmas closeouts. It’s how Malik, 30, has decorated her southwest Houston home for years.

But big retailers now see opportunity as well, following the lead of companies like Mattel, which makes a Barbie with a hijab, and Macy’s, which offers a line of women’s wear designed with Islamic sensibilities in mind.

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