Muslim fashion designer creates conservative, affordable clothes

Lisa Vogl sees her clothes as solutions. For Muslim women like herself in the United States, affordable, fashionable, and conservative apparel is hard to come by, says Ms. Vogl. So she launched a clothing line, now featured in Macy’s stores, to meet that need.

T.S. Jarmusz
Daytona Beach News-Journal/Associated Press

Long-sleeved ruffled shirts, wide-leg jumpsuits and an assortment of hijabs – all creations of Lisa Vogl – are now featured at Macy’s as part of the company’s first ever launch of a women’s modest clothing line.

To shoppers, they’re just clothes, but to Ms. Vogl they’re solutions.

Vogl lives in Orlando and is a practicing Muslim who chooses to dress conservatively. She often had to visit different stores in hopes of finding the right styles to layer to suit the modest tastes she preferred. Rather than wait around for someone to fulfill her clothing needs, Vogl, along with Verona Collection co-founder Alaa Ammuss, launched the clothing line in 2015 at an Orlando boutique.

“There are millions of Muslim women here in the US, and there’s a lack of clothing that would work to meet our religious requirements as well as be fashionable and affordable at the same time,” she said, adding that the clothes were for anyone seeking modest attire.

While the feedback at Macy’s has been largely positive, not everyone gave the product line a warm reception. Some took to social media to vent their frustrations.

One Twitter user called for a boycott of Macy’s, writing, “#Macy’s stores adds the oppressive islamic Hijab as a new fashion statement. ARE U KIDDING? While other women are being murdered over trying to NOT WEAR IT??? @Macys has gone MAD!”

Another user wrote on Twitter, “this makes me sick. #Macy’s CLUELESS of what’s going on in #Iran and women’s rights there. Shame on you @Macys Women in Iran DON’T want to wear the #hijab. Its a symbol of oppression to them.”

Vogl says that wearing the Muslim head covering was a matter of choice and that people often misunderstand the reasoning behind it. She also said Islam itself is widely misunderstood.

“People of other faiths might think there are a lot of differences, but in fact, we’re a lot more alike than you would think,” she said. “I’m blessed to be in a country where I can practice my religion freely.”


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