Saudi fashion goes global

LONDON: The rising stars of Saudi fashion may soon have more reasons to strut their stuff at home as much as abroad.
The Arab Fashion Council’s plans to open a regional office in Riyadh, which is set to stem the exodus of design talent and spur the growth of creative industries in the Kingdom.
With few platforms for fashion at home, aspiring Saudi designers have typically gone to Dubai, or further afield to Europe and the US to achieve their ambitions.
Now, more will be encouraged to pursue their ambitions locally, opening up opportunities previously confined to a select few who could afford to launch their careers abroad.
“It’s a very positive and a very bright step and I’m excited to see further developments in the region,” said Alia Khan, chairwoman of the Islamic Fashion and Design Council, which is also planning to open an office in the Kingdom.
“There’s a wonderful appetite for style and elegance in the Saudi market and we’d love to be a part of that,” Khan added.
Heading up the new Riyadh office as country director Layla Issa Abuzaid said the “council would open the doors to the foreign investment flow into the country.”

Categories: The Muslim Times

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