Whether enveloped by the thick smog from factories or choked with invisible poisons from vehicle exhausts, many cities around the world are losing the battle against air pollution.
Somewhere between 5.5 million and seven million people die from breathing in the smoke, harmful gases and soot being pumped into the atmosphere. In China and India, the toll of this toxic air is particularly alarming, causing three million deaths in those two countries alone.
This is leading some out-of-breath citizens to go to extraordinary lengths: they are turning to bottled air.
The idea is to raise awareness and provide people with fresh air – at a price
A growing number of companies are compressing and bottling fresh countryside air and selling it online. It sounds like a joke (and it has been in the past) but the idea is to raise awareness and provide people with fresh air – at a price.