A rightwing poster campaign has been launched four weeks ahead of a vote on making citizenship easier for immigrants. A poster appearing in railway stations this week features a woman in a burka and the slogan: “Uncontrolled naturalisation? No to facilitated naturalisation”.

The poster is the latest offering by Goal, the Swiss advertising agency behind anti-foreigner and anti-Muslim propaganda used by the rightwing Swiss People’s Party in previous nationwide votes. The agency’s best-known image is of a white sheep kicking a black sheep off a Swiss flag as part of a campaign on deporting foreign criminals.

The Financial Times recently dubbed the head of Goal, Alexander Segert, “the advertising guru of Europe’s new right”.

In an interview with the newspaper, Segert defended the agency’s work. “The most controversial campaigns we did for the [Swiss People’s Party] led to much higher voter turnout. It’s much better that people get all red in the face and then go and vote than if they stay calm and stay at home,” he said.

The latest poster campaign could enflame what has been a relatively quiet debate over the issue of easier citizenship procedures for so-called third-generation foreigners. The Swiss will decide on the issue on February 12.

more:   http://www.swissinfo.ch/eng/-dirty-campaign-_controversial-poster-launched-against-naturalisation/42820620