Dolce & Gabbana is catering to a soon-to-be $484 billion market most retailers ignore

Style.com Arabia announced on Sunday that Dolce & Gabbana was debuting a line with abayas and hijabs, a first for the brand.

Style.com Arabia, which exclusively revealed the line for the first time, noted that the line is unique in that it “[captures] the Sicilian spirit of the house,” while also “[making] a nod” to the designer’s forthcoming collection, with its floral prints.

The website has also posted a makeup guide for women to wear along with their new Dolce & Gabbana apparel.

Women in this demographic often feel ignored.

Mariah Idrissi — the 23-year-old who helped H&M break ground by appearing in one of its ads this fall— has expressed this sentiment.

“It always feels like women who wear hijab are ignored when it comes to fashion,” she said to Fusion. “Our style, in a way, hasn’t really mattered, so it’s amazing that a brand that is big [H&M] has recognized the way we wear hijab.”

Mariah idrissi h&m

But it’s a demographic to which retailers should be paying attention.

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