Halal business Consuming passions

Source: The Economist.

Trends used to be set by majority-Muslim countries in the Middle East and South-East Asia. Now they come as much from the Muslim minorities in the West. Nestlé, which decades ago was one of the first Western firms to spy the potential, has since the 1980s made 20% of its factories fully halal, for products including Kit Kats and Nescafé. It uses Malaysia as a manufacturing hub. Gohalal.co.uk is one of many online directories allowing Muslims in Britain to search for restaurants that comply with sharia law. Joohi Tahir of Crescent Foods, a Chicago-based chicken producer, says mainstream American superstores are increasingly placing orders for its halal poultry. Walmart started to stock the company’s products in 2008 and today offers them in 77 stores. Halal food is served in a growing number of fast-food chains, including McDonald’s.

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