Source: Washington Post

The billionaire said the advertising boycott could see X fail, but that it would not be his fault.

Elon Musk told companies that have paused ad buys on X to “go fuck” yourselves, saying an ongoing boycott would likely “kill the company” but the world would judge who was at fault.

“If somebody’s going to try and blackmail me with advertising, blackmail me with money, go fuck yourself,” Musk said during the New York Times’ DealBook Summit on Wednesday. “Go. Fuck. Yourself.”

He then seemed to call out Disney CEO Bob Iger by name after the company was one of many to pause its ad spending.

The company has been reeling from an advertising boycott after Musk endorsed an antisemitic post on X earlier this month amid the war between Israel and Hamas, prompting worldwide outcry. The Times recently reported the social media platform could lose as much as $75 million in revenue by the end of the year.

Musk went on to say the advertising boycott could see X fail, but that it would not be his fault. He declined to answer journalist Andrew Ross Sorkin’s question if he would use his own vast wealth to keep it alive.

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