© e7awi ‘100 Million Meals’ Reaches Nearly 200 Million Meals
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Dubai‘s Ruler raised an initiative for distributing 100 million meals across 30 countries at the beginning of Ramadan. With the contribution of many from companies to business men, the goal was easily reached as it has crossed Dh188 million on Monday.
Donations have come from different places, such as the charity auction of fancy number plates and mobile numbers fetched a whopping Dh50.4 million, or half of the entire campaign’s original target.
The response was overwhelming, far exceeding the expectations of its organiser, the Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI). “The charity auction happened for the first time at this level. Our expectation was way lesser than what we have achieved in this auction,” Sara Al Nuaimi, director of the MBRGI, told Khaleej Times.
Around Dh48.5 million was raised from single-and double-digit car plates and exclusive mobile numbers, while Dh1.95 million came in through direct donations from the attendees.
“Having the event on Sheikh Zayed Humanitarian Day reminded people that any act they do for good is widely accepted. It was a great chance for people and attendees to contribute to the campaign,” she added.
The ‘Most Noble Numbers’ event was the second auction under the campaign. The first one, where some rare artworks and valuable items went up for bidding, raised about Dh38 million.
With the help of its partners around the world, the 100 Million Meals drive has already reached beneficiary communities in Jordan, Pakistan, and Egypt, as well as Ghana, Angola and Uganda. It will go around a total of 30 countries, feeding the hungry, one food parcel at a time.
“Every food parcel is enough for about 200 to 300 meals,” Al Nuaimi explained. “And every Dh1 donated is equal to one meal.”
The mission of giving shall continue throughout the holy month of Ramadan, she said, adding, “The new target for the campaign will be revealed in the next few days.”