Honesty. Strength. Beauty.

What traits does society value most in men and in women? What traits does society say men and women should not have?

Last year, Pew Research Center asked 4,573 Americans these questions. The respondents answered with more than 1,500 unique words describing traits that they think society does and doesn’t value for each gender.

Let’s look at some examples.

Some traits were used more often in a positive sense, as things society values most (to the right of the 50% line).

Others were used more negatively, as things society says men or women should not have (to the left of the 50% line).

Some words were used differently for men and women.