‘It is strange’: Brazilian church blockbuster plays to empty cinemas

Source: The Guardian

By  in Rio de Janeiro

Critics call film a ‘programmed success’ as viewers in half-empty shows report being given tickets by controversial church

A scene from Nothing to Lose (Nada a Perder), which tells the story of the Universal Church of the Kingdom of God.
 A scene from Nothing to Lose (Nada a Perder), which tells the story of the Universal Church of the Kingdom of God. Photograph: © Paris Entretenimento

Brazil’s biggest cinema hit in more than a decade is a biopic of a powerful evangelical bishop that has broken box office records.

There’s just one problem: the sold-out film fails to fill cinemas.

Nothing to Lose (Nada a Perder) tells the story of Edir Macedo, the founder of the Universal Church of the Kingdom of God – a controversial and influential evangelical church that has extended its operations to 110 countries and claims nearly 10 million followers worldwide.

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