Amazon, in its third decade of business, dominates the world of online shopping.
But an actual bricks and mortar Amazon store? That’s still as rare as an A-list celebrity sighting.
The company opened its seventh US bookshop in New York on Thursday, drawing a steady stream of selfie-snapping gawkers, tourists and loyal shoppers who revelled in the novelty experience of shopping in person.
“It makes it feel more accessible,” said Amanda Martinez, 25, of New York, who arrived before the store opened and walked out later with a JJ Abrams novel. “It’s already accessible because it’s online but it’s nice to go inside and walk around.”