In Hindu-majority India, many believe the cow is sacred and often call the animal the “cow mother.” Cow milk and ghee, a type of clarified butter, are widely used in Hindu religious ceremonies.

The cow is not only valued for its dairy products, but also for its urine. Those who use cow urine believe it has the power to promote wellness and even cure illness.

It’s become a bustling business, however, it is unclear how much the industry is worth.

Virendra Kumar Jain, founder of Jain’s Cow Urine Therapy Health Clinic in the central Indian city of Indore, said that the interest in cow urine has grown strongly over the last several years.