Dubai: More than 30,000 toys, books and clothes and electronics are making their way to underprivileged children from less fortunate families in the UAE, Bahrain, Oman, Egypt and Lebanon, thanks to the generosity of mall visitors.
The donations are the result of the ‘Take A Moment to Give A Moment’, the second annual festive campaign of Majid Al Futtaim aimed at helping spread the joy of the festive season among less fortunate children across the region.
During the campaign, visitors gifted toys, books, clothes and money to a selection of charitable organisations, so that underprivileged children could get the chance to celebrate the festive season. In total, 1,491 people took part in the campaign through gifting of 9,550 books, 10,200 toys, and 3,450 kilograms of clothing and electronics.
Our Own English High School in Dubai was one of the many organisations that embraced the spirit of the festive season and contributed 2,500 books to the campaign.
At a number of Majid Al Futtaim shopping malls, underprivileged children were treated to fun-filled festive shows and events hosted by employees, and also had the chance to experience entertainment destinations including Magic Planet and VOX Cinemas. Each child also received a gift of their choice to take home.