Jinnah Institute: By Jahanzaib Haque

Pakistani media is an agent of CIA and RAW, Shariat ya Shahadat (Shariah or Martydom), Maslak-e-Deoband (Cult of Deoband) and Shias are unbelievers. This is not a list of slogans chanted by extremists on the streets of Pakistan. It is a very small sampling of the thousands of hate-fueled extremist Facebook pages that make up the Pakistani online experience today.

It is a matter of grave concern that for a country that is extremely sensitive to controversial material, the 8.5 million Facebook users from inside Pakistan, have access to messages from local extremists banned organizations and militants with complete impunity. More worryingly, it seems the hate speech against minorities such as the Shia and Ahmadiyya communities is resonating with a majority of local users, along with demands for jihad and making Pakistan an Islamic caliphate.

Do you know which locally run Facebook page has the highest engagement levels – the ‘talking about this’ metric – with Pakistan audiences? Most would assume it is OLX Pakistan, which social media analytics site Social Bakers lists as the number one Facebook page in Pakistan, but that is simply not true. Sorry OLX, your massive ad spend on local media, social media and your marketing teams may have you at 1,965,047 likes and 110,722 users talking about your page as of July 18, but My Ideology is Islam & My Identity is Pakistan (MIMIP) stands at 581,990 likes and a whopping 491,154 talking about the page.

Why is MIMIP almost five times more engaging than the biggest Facebook page in Pakistan? It’s simple really. The page averages about one share every two minutes, up to 10 hours a day. What do these shares consist of? The latest statements by Jamaat-ud-Dawah chief (formerly Lashkar-e-Taiba) Hafiz Muhammad Saeed, generic religious messages, anti-Ahmadi hate speech, health tips, the faces of Pakistani TV anchors, politicians and senior members of the judiciary Photoshopped with dogs, demons or Hindu/Jewish symbols, anti-Hindu, anti-India hate speech, anti-Semitism, racist, homophobic content, calls for jihad and news updates.

Given the high volume of content MIMIP has to churn out, its social media team tends to steal content from like-minded pages; mostly from the hundreds of pages a little further down the extremist rabbit hole, similar to the ones mentioned at the start of this article.

Let’s ignore the question of who is running this page and to what end right now. Let’s instead focus on the fact that such a monstrosity is allowed to exist and thrive on a social network that has no office or representatives in Pakistan, while the government ignores it. Let’s focus on the fact that reporting much of the hate-speech, slanderous content and even calls to violence and genocide of minorities generated on such pages is futile because the text on the shares is in Urdu or other regional languages.

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