Researcher says only 25% of Canadian drinkers know alcohol causes cancer. A B.C. campaign wants to change that

Source: CBC

Many people don’t know that alcohol can cause cancer. Now you do.

This sobering message from Fraser Health Authority appeared Monday on ads in Lower Mainland transit stations and vehicles, restaurants and bars and on the agency’s social media platforms.

It’s all part of the health agency’s new Now You Know campaign to educate people about the cancer risks associated with alcohol consumption.

Ingrid Tyler, Fraser Health medical officer and campaign lead, said of all the various harms from alcohol, people are least aware of the link between it and cancer.

“It’s something that hasn’t come up in our cultural discourse,” said Tyler. “I really hope this campaign will jumpstart a discussion.”

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