BY PHILIPPA MORGAN
Following its successful “What Will They Say About You Campaign” and Nike+ Training Club App in Arabic, Nike has revealed its next-level plans to make global sports more inclusive for women with the introduction of the Nike Pro Hijab. Following the announcement, Vogue Arabia spoke to the campaign’s stars, Zahra Lari and Manal Rostom, about how this launch points to a broader diversity in sports across the GCC region and the world.
Lari, an Emirati figure skater, reflects: “People may think or tell you that you can’t do certain things, but I’m going to show them you absolutely can. I am covered, I am Muslim, I am from a desert country, and I’m doing a winter sport.” After years of product testing on female, hijab-wearing athletes, including Lari and Nike+ Run Club Coach Manal Rostom, the final prototype evolved to become the product revealed today. Nike has gone for its most breezy fabric in a stretch-fit. The design features an elongated back to avoid it becoming untucked during performance. Of course, the Nike swoosh is in place loitering above the ear.