100 Women: ‘I dye my hair brown to be taken more seriously at work’

Source: BBC News

By Sarah Buckley and Amelia Butterly

A Silicon Valley CEO reveals her secret to getting ahead in business – dyeing her blonde hair brown, and ditching her heels and contact lenses.

Eileen Carey is a successful CEO, in her early 30s, with glasses and brown hair.

But she didn’t always look the way she does now.

“The first time I dyed my hair was actually due to advice I was given by a woman in venture capital,” she says.

Carey was told that the investors she was pitching to would feel more comfortable dealing with a brunette, rather than a blonde woman.

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